About Mackasey

Senior Thinking. Close Collaboration. Stronger Visibility.

Mackasey helps companies, founders and experts become recognized voices in their industries.

Founded by Susan Mackasey, working alongside Principal Strategist Jack Williams, Mackasey combines senior communications strategy, exceptional writing, targeted media relations and thoughtful execution. Every engagement is supported by an experienced specialist team.

Meet the Leadership

Hands-On Strategy. Thoughtful Execution.

Susan Mackasey

Founder & Managing Principal

Susan Mackasey is a senior communications strategist and founder of Mackasey, where she leads client strategy, media relations, reputation work and business development.

She has built her career identifying the story others overlook, finding the angle that makes complex work relevant, and building programs that create credibility, visibility and commercial momentum.

Her work spans national, trade, broadcast and podcast media across the United States, Canada and international markets, in sectors from technology and healthcare to sustainability, education and agriculture.

Susan stays close to every engagement. She shapes the strategy, directs media outreach, develops opportunities and keeps campaigns moving from initial positioning through execution and results. Her approach is targeted and relationship-driven, built on relevance, persistence and follow-through rather than mass pitching.

She works alongside Jack Williams, supported by Mackasey’s specialist team.

Jack Williams

Principal Strategist, Editorial & Thought Leadership

Jack Williams works alongside Susan Mackasey on the strategy for every client engagement, involved from the earliest stages—defining the positioning, clarifying the message and determining how each channel should work together.

He leads Mackasey’s editorial strategy and thought-leadership development, turning complex expertise into clear, credible ideas that strengthen visibility, authority and trust. His work connects earned media, bylined articles, podcasts, Substack and LinkedIn into one coordinated strategy rather than a series of disconnected tactics.

Jack writes extensively himself and oversees the writers who support client campaigns, holding every piece to a consistent editorial standard. He is closely involved in identifying the right matches for each client—the publications, podcasts, newsletters and platforms where an idea will actually land.

Behind Every Engagement

The Depth Behind the Work.

Mackasey’s leadership is supported by an experienced team of writers, researchers, media relations specialists, content strategists and campaign professionals.

The team is structured around the needs of each engagement, providing the specialist expertise, responsiveness and capacity required to execute the work thoroughly.

Media Relations

Journalist research, targeted outreach, follow-up and opportunity management.

Writing & Editorial

Thought leadership, articles, commentary, pitches and media materials.

Research & Intelligence

Industry research, fact-checking, media intelligence and opportunity identification.

Campaign Management

Planning, reporting, distribution and the details that keep programs moving.

Our Approach

Strategy Leads. Technology Strengthens the Work.

Technology supports the work. Judgment, experience and relationships lead it.

Strong communications work depends on preserving context and building on what has already been learned. Our systems keep strategy, messaging, media history and results connected, so we move efficiently without losing the personal knowledge behind the account.

Connected

Strategy, messaging, outreach and results remain part of one continuous program.

Informed

Research and campaign history guide the next decision rather than being forgotten.

Human-Led

Every recommendation, story and opportunity is shaped by people, not automation.

Working with Mackasey

Personal Attention. Relentless Follow-Through.

Clients work directly with the people leading the strategy and creating the work.

We communicate clearly, stay close to the details and remain accountable from the first conversation through execution and reporting.

Direct Access

Senior leaders remain personally involved throughout the engagement.

Clear Communication

Clients know what is happening, what comes next and where opportunities stand.

Consistent Momentum

We follow through carefully and keep strong ideas moving forward.

Let’s Start with the Right Conversation

Let’s Build What You’re Known For.

Share where you want to go, who you need to reach and what you want people to understand about your work.

We’ll help identify the stories, strategy and opportunities most likely to move you forward.

Start a Conversation Review Our Services