Public Relations
Strategic media relations built around the story, the audience and the business objective.
Mackasey helps companies, founders and experts earn meaningful media coverage that strengthens visibility, credibility and trust.
We do not rely on mass pitching or generic media lists. We identify the strongest story, determine where it belongs and connect it with the journalists, producers and platforms most relevant to the client’s goals.
Our work may support a major announcement, product or company launch, executive profile, ongoing visibility program, expert-commentary strategy or reputation-focused campaign.
Selected coverage
How We Approach PR
Strong public relations begins long before a pitch is sent.
We first clarify what needs to be communicated, why it matters and who needs to hear it. From there, we develop the positioning, media angles and outreach strategy most likely to earn attention.
Every campaign is carefully targeted. We research the journalists, producers, publications, podcasts and platforms that are genuinely relevant to the story rather than chasing coverage for its own sake.
We connect media outreach to the client’s larger business, reputation and visibility objectives.
We pursue relevant opportunities with journalists and outlets that reach the audiences that matter.
We follow through carefully, manage opportunities and keep strong stories moving.
What Public Relations Can Include
Public relations can be a focused project or an ongoing program. The scope is built around what the client needs to accomplish.
Campaign strategy, story development, core messaging and media-angle creation.
Targeted research into journalists, producers, publications, broadcasts, podcasts and trade outlets.
Personalized pitching, opportunity management, follow-up and relationship development.
Launches, partnerships, expansions, investments, milestones and major corporate developments.
Profiles, interviews, expert commentary, reactive opportunities and source development.
Television, radio, digital broadcast and podcast opportunities that support the broader communications strategy.
Message development, talking points, interview guidance and opportunity-specific preparation.
Positive earned-media programs designed to strengthen credibility and improve what people find when they search.
Planning, coordination, monitoring, reporting and ongoing opportunity tracking.
Where We Work
Mackasey develops media programs across the United States, Canada and international markets.
Our work spans business, consumer, regional, trade, broadcast, podcast and digital media across sectors including technology, healthcare, travel, sustainability, education, agriculture and professional services.
The goal is not simply to collect mentions. It is to earn relevant coverage that strengthens visibility, credibility and business momentum.
PR in Action
A sustained media-relations and thought-leadership program helped a client move from limited visibility to becoming a recognized source on driver education, road safety and the changing needs of today’s drivers.
National and top-tier media coverage
Business, broadcast, industry and podcast visibility
Long-term executive positioning
A product-focused media campaign helped educate consumers about different types of cooling units and how to choose the right option for their needs, contributing to stronger positive ratings and sales.
Consumer and technology media coverage
Clear product education
Increased visibility and buyer confidence
A targeted earned-media campaign strengthened positive search visibility by placing authoritative coverage in relevant outlets and pushing negative results down and out of view.
More than 150 earned-media placements
Positive coverage reaching page one
Negative coverage moved beyond page five
Why Mackasey
Every client has a different story, audience and objective. Clients work directly with senior strategists who combine careful research, clear messaging, targeted outreach and persistent follow-through.
The people leading the strategy stay closely involved in the work.
Every pitch is built for a specific journalist, outlet and audience.
We follow through carefully and keep opportunities moving.
Start with the Objective
Share what is changing, who you need to reach and where visibility is currently falling short. We will help identify the story, strategy and media opportunities most likely to move you forward.
