Mackasey Intelligence™
Better Communications Decisions Start With Better Intelligence.
Research built around the objective. Intelligence built around the client.
Mackasey Intelligence™ identifies, organizes and prioritizes the communications opportunities most relevant to a client’s goals.
Rather than relying on static media lists, we build a customized opportunity universe around each program—mapping the media, podcasts, creators, reviewers, thought-leadership platforms and industry opportunities that could meaningfully advance the work.
The Platform
See the Opportunity Landscape More Clearly.
Every platform is developed around a specific client, market and communications objective.
Research is organized into a structured intelligence environment that allows us—and the client—to see the broader opportunity landscape, identify where the strongest possibilities sit and determine where attention should be focused.
The Opportunity Universe
More Than Traditional Media.
Depending on the engagement, Mackasey Intelligence™ can map opportunities across multiple communications ecosystems.
Earned Media
National, regional, trade, business, consumer and specialist publications.
Thought Leadership
Contributed articles, expert commentary, industry platforms and editorial opportunities.
Podcasts & Broadcast
Podcasts, radio, television and other interview-driven platforms.
Product Reviews & Testing
Editors, reviewers, testing opportunities, buying guides and product comparisons.
Creators & Influencers
Relevant content creators, industry voices and audience-specific partnerships.
Speaking & Industry Visibility
Panels, conferences, associations, awards and other authority-building opportunities.
Strategic Relationships
Industry organizations, professional communities and other relationships relevant to the communications objective.
Which ecosystems are mapped depends on the objective. Not every category applies to every engagement.
Beyond the List
Knowing Who Matters Is Only the Beginning.
A name in a database is not intelligence.
The value comes from understanding why an opportunity matters, why it matters now and what should happen next.
Individual opportunities can be researched and evaluated against factors such as:
- Relevance to the client
- Audience fit
- Current editorial activity
- Evidence of interest in the subject
- Timing
- Applicable campaigns
- Type of opportunity
- Priority
- Recommended next step
- Relationship and outreach status
This gives the team context before outreach begins—and creates a living record of the opportunity as the relationship develops.
Prioritization
Not Every Opportunity Deserves the Same Attention.
Order matters more than volume.
Communications teams can easily become overwhelmed by the number of publications, podcasts, platforms, creators and industry opportunities available. Mackasey Intelligence™ helps bring order to that landscape.
Opportunities can be categorized and prioritized based on their relevance and potential strategic value, allowing the strongest possibilities to rise to the top while others remain available for future campaigns.
This helps Mackasey focus outreach where it is most likely to matter rather than treating every contact or platform equally.
Built to Evolve
The Landscape Does Not Stand Still. Neither Does the Intelligence.
Media interests change. New podcasts launch. Editors move. Product categories evolve.
Mackasey Intelligence™ is designed to develop alongside the communications program. Research can be expanded, verified and updated as priorities change, new campaigns begin and opportunities move from research into outreach and relationship development.
The result is not a one-time media list. It is an evolving body of strategic communications intelligence.
A Clearer View of the Work
Intelligence Clients Can Actually Use.
Where appropriate, clients can be given access to a dedicated view of their Mackasey Intelligence™ environment.
This provides a clearer picture of the opportunity landscape and the strategic thinking behind the program—without exposing Mackasey’s internal contact information, notes or proprietary evaluation methods. The platform can help clients understand:
- What has been researched
- Which areas of the communications ecosystem are being explored
- Where priority opportunities sit
- How the program is developing
- Where future opportunities may exist
Intelligence in Action
Built Into the Communications Strategy.
Mackasey Intelligence™ can support communications programs across our three core areas.
Public Relations
Identify relevant journalists, publications, broadcast opportunities, product reviewers and emerging media targets.
Thought Leadership
Map contributed-content opportunities, expert-commentary platforms, speaking opportunities and authority-building channels.
Podcast Strategy
Research relevant shows, hosts, audience fit, themes and potential interview opportunities.
The platform does not replace communications judgment or relationships. It gives both a stronger foundation.
Start with the Objective
What Opportunities Are You Not Seeing Yet?
Tell us what you are trying to achieve, who you need to reach and where visibility needs to grow.
We’ll determine whether Mackasey Intelligence™ can strengthen the communications strategy.