Podcast Visibility

Get Into the Right Conversations.

Thoughtful, individually researched podcast outreach for founders, executives and experts.

Mackasey helps founders, executives, consultants, experts and organizations use podcasts to reach relevant audiences and build authority around their work.

We identify the subjects they can speak about with real depth, position them clearly and connect them with shows where their experience will be useful to the host and audience.

Our team handles the research, pitching, follow-up, preparation and booking details, and every pitch is written by a person who has looked at the show. The objective is not to appear everywhere. It is to have conversations that are worth having.

See Packages and Pricing

How We Approach Podcasts

A Strong Appearance Begins Before the Recording.

A good podcast booking depends on three things: a guest with something useful to contribute, a topic that suits the show and a clear reason for the host to care.

We begin by understanding the client’s expertise, stories and visibility goals. We then develop the positioning and interview themes before researching the shows most likely to be a genuine fit.

We do not send the same pitch to hundreds of hosts. Each opportunity is considered individually.

Clear Guest Positioning

Hosts need to understand quickly who the guest is, what they can discuss and why their perspective is relevant.

Careful Show Selection

We look at the host, format, recent episodes, audience and subject matter before recommending or approaching a show.

Useful Preparation

Clients know why the opportunity matters, what the host is likely to explore and which ideas or stories they want the audience to remember.

What We Do

From Positioning to the Finished Interview.

Podcast outreach can be a focused six-week Sprint, an ongoing monthly program or, for your own show, a four-week strategy engagement. See the three packages.

Guest Positioning and Profile Development

Defining the client’s strongest subjects and creating a clear introduction to their expertise, experience and interview value.

Podcast Research

Identifying relevant shows, hosts, formats and audiences instead of relying on generic or purchased lists.

Targeted Outreach

Writing individualized pitches, contacting hosts and producers, following up and managing responses.

Interview Themes and Preparation

Developing useful topics, stories and talking points, with preparation tailored to the particular show.

Booking and Opportunity Management

Coordinating materials, scheduling, recording details, host requests and follow-up.

Your Own Podcast, Planned Properly

Concept, positioning, format, a first-season editorial plan and a guest strategy, delivered as a producer-ready document through the Podcast Launch Blueprint.

Promotion and Integration

Connecting podcast appearances with public relations, LinkedIn, Substack, thought leadership and other communications work.

Selected Podcast Appearances

Conversations With the Right Audiences.

Big World Made Small podcast episode, “Adventure Travel with Dana Skogstad – Travelzoo”
Travelzoo spokesperson featured on Big World Made Small
The Agile Brand with Greg Kihlström, episode 762: “Scaling a brand while maintaining local differentiation with Renaud Delaquis, Coastline Academy”
Coastline Academy executive featured on The Agile Brand
Uncut & Uncensored episode “Dating Today Is Like The Wild Wild West”, featuring Lisa Goodman, Vice President of Client Relations at Selective Search
Selective Search executive featured on Uncut & Uncensored
View Our Results

Packages and Pricing

Three Ways to Work With Us.

A focused campaign, an ongoing program and a strategy engagement for your own show. Each has a defined scope, a clear price and an experienced team doing the work. All prices in US dollars.

Podcast Visibility Sprint

A personalized outreach campaign for founders, executives and business leaders who need visibility with the right audiences in a defined window.

US$4,250One-time project fee, paid before work begins
Six-week campaignPositioning, research, individually written pitches, follow-up and coordination.
  • Initial strategy and positioning consultation
  • Three podcast guest angles
  • One-page guest sheet
  • Research and selection of up to 25 relevant podcasts
  • Individually tailored pitches to those podcasts
  • One follow-up per opportunity
  • Response management and booking coordination
  • Preparation notes for confirmed interviews
  • Weekly progress updates and a final campaign report
Book a Consultation
Ongoing Visibility

Ongoing Guest Program

A standing program for leaders who want to become a familiar voice in their market, with the research and outreach handled every month.

US$2,250/monthBilled monthly in advance
Three-month initial commitmentThen month to month. A steady rhythm of well-chosen appearances rather than a single burst.
  • Ongoing podcast guest strategy
  • Research and selection of up to 10 new relevant podcasts per month
  • Personalized pitches and one follow-up per opportunity
  • Response management and booking coordination
  • Preparation notes for confirmed interviews
  • Monthly reporting and a brief strategy call
  • Initial positioning and guest sheet for clients who have not completed a Sprint
Book a Consultation

Podcast Launch Blueprint

A strategic planning engagement for founders and businesses considering launching or relaunching a podcast of their own.

From US$3,000One-time project fee, paid before work beginsThe standard Blueprint is US$3,000. More complex projects are quoted individually.
Four-week engagementA producer-ready strategy, so you can brief a production partner with confidence.
  • Discovery and strategic assessment
  • Competitive podcast review
  • Podcast concept, positioning and format
  • First-season editorial plan covering six to eight episodes
  • Guest strategy and a target list of 15
  • Launch roadmap and checklist
  • Producer-ready strategy document and review session
Book a Consultation

Hosts decide

We commit to the strategy, research, individually written pitches, follow-up, coordination and preparation described in each package. Podcast hosts and producers make all editorial decisions, so interviews, bookings and placements cannot be guaranteed.

Hosts often reply after a campaign closes. Mackasey forwards late responses and makes straightforward introductions; the Ongoing Guest Program is the way to have us keep handling them.

Researched, not blasted

Every show is chosen for your expertise and audience by a person who has looked at the host, format and recent episodes. Every pitch is written for that show and read before it goes out under your name. Outreach limits are fixed so that each opportunity gets that attention.

Guesting, not production

The Sprint and the Ongoing Guest Program place you as a guest on other people’s shows. The Podcast Launch Blueprint is strategy for your own show. Podcast recording, editing, production, hosting and distribution are not included in any package.

Promoting a book? Author podcast tours, virtual book tours and virtual media tours are separate, clearly priced packages. See Author PR & Virtual Book Tours

Where We Work

Relevance Matters More Than Reach.

Mackasey develops podcast programs across Canada, the United States and international markets.

We work with clients in business, healthcare, technology, travel, education, sustainability, agriculture, professional services and other specialized fields.

The largest show is not automatically the best one. A focused podcast with a trusted audience can create more value than a broad appearance with little connection to the client’s work.

Why Mackasey

A Booking Only Matters When the Fit Is Right.

A podcast appearance takes the client’s time and puts their reputation in someone else’s hands. We do not recommend a show simply because it is available.

We consider the host, audience, subject matter, format, credibility and potential value of the conversation. Mackasey Intelligence™ helps us assess the wider landscape of shows and hosts, but the decisions and outreach are handled by our team.

Clients work directly with the people shaping the strategy. We remain closely involved from the first discussion through research, outreach, preparation and recording.

Individual Research

Shows are researched for the specific client and campaign rather than pulled from a standard list.

Personalized Outreach

Hosts receive a pitch that reflects their program, audience and recent work.

Thorough Preparation

Clients receive the background and guidance they need to enter the conversation with confidence.

Explore Mackasey Intelligence™

Questions About Podcast Visibility

What Clients Usually Want to Know.

Do you guarantee podcast bookings?

No responsible agency can guarantee that an independent host will accept a guest. We guarantee the agreed strategy, research, outreach and follow-up. Booking decisions remain with the host or producer.

How do you decide which podcasts to approach?

We consider the client’s expertise and goals alongside the show’s subject matter, host, audience, format, recent episodes and overall credibility. Audience size is one consideration, but relevance matters more.

Do you use purchased podcast lists?

No. We research shows for the specific client and campaign. A large generic list may look impressive, but it usually produces weaker matches and less persuasive outreach.

What happens once a client is booked?

We coordinate the required information and recording details, then prepare the client for that particular conversation. Preparation may include background on the host, likely themes, suggested stories and points the client wants the audience to remember.

Why does each package name a number of podcasts?

Because that is the number we can research and pitch properly. The Sprint covers up to 25 selected podcasts in six weeks and the Ongoing Guest Program up to 10 new podcasts a month. Some services reach more shows by sending the same template to hundreds of hosts. We reach the right ones by writing to each, and your name goes on every pitch.

Can you help someone launch their own podcast?

Yes. The Podcast Launch Blueprint covers the concept, positioning, format, first-season editorial plan, guest strategy and launch roadmap, delivered as a document a producer can work from. Recording, editing, production, hosting and distribution are not included.

How is payment handled?

The Sprint and the Blueprint are paid in full before work begins. The Ongoing Guest Program is billed monthly in advance, with a three-month initial commitment and month to month after that. All prices are in US dollars.

Is podcast visibility only available as an ongoing service?

No. Clients can choose the six-week Visibility Sprint, the Ongoing Guest Program or the Podcast Launch Blueprint for their own show. Many begin with a Sprint and continue monthly once they have seen how the work lands.

Start With the Conversation

Tell Us Who You Need to Reach.

Tell us about your expertise, the audiences you want to reach and the conversations you want to join. We will help determine the strongest place to begin.

Start a Conversation