White-Label PR for SEO & Marketing Agencies
Journalists are already seeking qualified experts through platforms such as Qwoted, HARO and Connectively. Mackasey finds relevant requests, crafts tailored expert responses and manages follow-up and reporting—behind the scenes, under your agency’s brand.
Earned media. Real editorial backlinks. Most of the placements we secure include a backlink to the client’s website. We never pay for links or editorial coverage.
Independent editorial coverage—not purchased guest posts, paid links or sponsored placements.
Exactly What You Can Resell
We respond to genuine journalist requests, not paid-link opportunities or guest-post marketplaces. Most of the editorial placements we secure include a backlink to the client’s website. Editors decide what they publish and whether to link; Mackasey never pays for that coverage or the links.
We monitor relevant source requests through Qwoted, HARO and Connectively, use Featured for additional opportunity discovery, and review selected private networks where accessible. Every opportunity is assessed for genuine client fit.
Opportunity vetting, spokesperson positioning, individually written commentary, deadline management and editorial follow-up.
Live article URLs, expert mentions, publication metrics and any editorial backlinks—checked and organized into agency-ready reports.
Editorial Authority Program
Our proposed flagship program is structured around a 90-day commitment for client accounts that pass an editorial opportunity assessment.
Each account is reviewed for genuine expertise, suitable media demand, and the ability to provide timely source input. The final guarantee and remedy are specified in the written partner agreement.
Request Confidential PricingThese are proposed program parameters, not an automatic guarantee for every applicant. Most of our earned placements include backlinks; whether an individual article links is the publisher’s decision. Qualifying link standards, guarantee eligibility and remedies are confirmed in a signed agreement.
Examples of Our Work
Examples of published coverage from Mackasey’s broader earned-media work. These are real editorial articles—not sample placements or promises of coverage in any particular outlet.
Martha Stewart
Expert commentary · Gardening
Kathleen Hallal of FireHawk Bioherbicide provides specialist perspective on weed management and seasonal garden care.
Read the Published ArticleMoneyLion
Expert commentary · Travel
Travelzoo Canada’s Susan Catto shares practical advice on shoulder-season travel, trip costs and affordable destinations.
Read the Published ArticleGOBankingRates
Expert commentary · Automotive
Coastline Academy CEO Nigel Tunnacliffe offers expert insight on reliable vehicles and long-term value.
Read the Published ArticleThese are examples from broader earned-media campaigns, not a claim that each meets the separate backlink or Domain Rating criteria of the proposed agency program. Every prospective qualifying placement is assessed on its own merits.
Why Agencies Partner With Us
Your agency maintains pricing, positioning and the end-client relationship. We work confidentially behind the scenes.
Introduce journalist-source outreach as a clear, repeatable service alongside SEO, content and digital marketing.
Start with one approved client. Add more accounts as editorial fit and fulfillment capacity are confirmed.
Show actual live coverage, editorial quotations, linking details and campaign progress—not just outreach volume.
Preferential wholesale rates are available for agency partners with multiple active client accounts. Pricing is shared privately.
Optional Upgrade
Give clients another way to be heard. Our podcast add-on provides 20 individually researched and personalized pitches per month, guest positioning, follow-up and interview coordination.
Podcast pitches are outreach activity; bookings are not guaranteed.
Straight Answers
We want agency partners to know exactly what they can promise their clients.
We review journalist requests on Qwoted, HARO and Connectively, supplement discovery with Featured, and monitor selected private journalist-source networks when relevant and accessible. Platform selection varies with the client’s expertise and the actual requests available; these are independent services, not paid placement guarantees.
An original, publicly accessible article by an independent editorial outlet that quotes or cites an approved client expert, includes an agreed qualifying backlink and meets the minimum DR standard. Paid placements, press-release syndication, duplicate pickups and an outreach submission alone do not count toward a guarantee.
They are earned. We do not pay journalists or publishers for editorial coverage or links, and we do not sell paid link insertions. Most of the placements we secure include a backlink to the client’s website, but the journalist or editor decides whether a specific article includes one. We verify published links and apply the agreed backlink criteria when determining which placements qualify under an approved program.
No. Journalists decide which experts to include, whether to link, and when articles publish. We qualify each prospective client before any written placement guarantee is offered.
For approved programs, monthly shortfalls are assessed against the full 90-day commitment. Any make-good period and financial remedy are detailed in the signed partner agreement before the campaign begins.
Yes. We can provide confidential fulfillment and unbranded reporting while the agency owns communications and commercial terms with its end client. Specific workflow and confidentiality arrangements are agreed during onboarding.
Agency Partner Inquiries
Tell us about your agency and the clients you serve. We’ll share wholesale options, volume incentives and the editorial qualification process directly.
Prefer email? info@mackaseyhow.com