Results

Different Objectives. Different Strategies.

Every engagement starts with a business problem rather than a media list. These case studies show how different communications challenges call for different strategies—from national growth and reputation recovery to consumer education and specialist authority.

Inc. coverage of Coastline Academy, showing a car on a racetrack

Coastline Academy

Building a National Voice While Supporting Local Growth

A three-year program that took a fast-growing national driving school from virtually no media presence to the largest share of voice among its competitors.

Largest share of voice among key competitors

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Pro Tool Reviews coverage of a Honeywell portable air conditioner

JMATEK

Turning Consumer Education Into Category Visibility

A media and creator program that explained an unfamiliar product category to consumers and built visibility for Honeywell cooling products in a crowded market.

Coverage across respected consumer and technology publications

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Before and after search results: negative, outdated results replaced by current, positive coverage

Confidential · Reputation Recovery

Rebuilding Credibility Following Public Controversy

A sustained earned-media, thought-leadership and crisis-management strategy that rebuilt a business leader’s professional standing and changed what people found when they searched for his name.

Positive coverage reached page one; negative results moved beyond page five

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BUILDING magazine feature on Passive House construction

Passive Design Solutions

Turning Passive House Expertise Into Business Growth

A segmented media and thought-leadership strategy that turned specialist building expertise into national visibility, industry authority and qualified interest.

National visibility and qualified business interest

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Start with the Objective

What Would Success Look Like for You?

Tell us what needs to change, who you need to reach and where visibility is falling short. We’ll recommend the strategy and combination of services most likely to move the work forward.