Author PR & Virtual Book Tours

Your Book Is the Beginning of the Conversation.

See Packages and Pricing Book a Consultation

A book earns attention when its ideas reach the people who already care about them. Mackasey, an established North American PR agency, takes the ideas in business and nonfiction books to the podcasts, publications, newsletters and communities where the right readers gather, and does it with the editorial judgment and media relationships that automated pitching cannot provide.

Three clearly priced ways to work with us, from a focused podcast tour to a customized media campaign. Every one is built around the book, the author and the professional goals behind it.

For forthcoming, recently published and relevant backlist books across the United States, Canada and selected international markets.

Who It Is For

Books With More Conversation Ahead of Them.

Mackasey author campaigns are designed for authors who want credible visibility that supports their broader professional goals, not mass promotion or a string of interchangeable appearances.

Business and Nonfiction Authors

Authors whose books carry ideas, research or experience that audiences beyond the bookstore need to hear.

Entrepreneurs and Executives

Leaders publishing a book to open doors, build a reputation or bring a company’s thinking forward.

Consultants, Speakers and Thought Leaders

Experts using the book as part of a larger authority-building strategy around their work and ideas.

Authors Seeking Visibility Beyond Sales

Forthcoming, recently published and relevant backlist books where the goal is recognition, relationships and opportunity, not only the launch-week chart.

Mackasey works with authors and teams in the United States, Canada and selected international markets. Not every book is a fit. An initial conversation helps us assess the book, timing, audiences and realistic visibility potential before recommending an approach.

Beyond the Book Launch

Reach Readers Where Their Interests Already Live.

Readers do not gather only in bookstores, literary publications or traditional book events. They gather around the subjects, questions and experiences that matter to them.

A leadership book may belong in conversations about business, workplace culture and entrepreneurship. A memoir may connect with communities built around identity, resilience or social change. A book about gardening may find its most engaged readers through horticulture podcasts, creator channels, newsletters and garden organizations.

The strongest opportunity is not always a platform devoted to books. It may be the platform already trusted by the people the book was written for.

Think beyond the bookstore—and beyond the category labelled “books.”

The Opportunity Ecosystem

A Different Visibility Landscape for Every Book.

Mackasey Intelligence™ maps a customized opportunity ecosystem around the book’s themes, intended readers, author expertise, timing and objectives.

That ecosystem may include literary opportunities, but it also looks further: into the conversations, trusted voices and specialist communities already shaping how the book’s potential readers discover new ideas.

Podcasts

Author interviews and subject-focused conversations with relevant hosts and audiences.

Media and Editorial

Profiles, interviews, commentary, features and timely opportunities connected to the book or the author’s expertise.

Newsletters and Substacks

Q&As, guest contributions, recommendations and conversations with trusted independent voices.

YouTube and Creator Channels

Interviews, reviews and topic-led conversations with creators whose communities align with the book.

Virtual Events and Reader Communities

Online talks, book clubs, library programs and other spaces where readers can engage directly with the author.

Associations and Specialist Communities

Professional, cultural, educational and interest-based organizations connected to the book’s subject.

Not every channel belongs in every campaign. The ecosystem is built around where a particular book has the strongest reason to be part of the conversation.

Explore Mackasey Intelligence™

Packages and Pricing

Three Ways to Take the Book Further.

Two fixed-price campaigns with defined outreach and a clear end date, and one customized campaign for a broader launch. All prices in US dollars.

Author Podcast Tour

A focused, entry-level campaign for authors who want to begin reaching relevant podcast audiences.

US$2,250One-time project fee
Six-week campaignResearch, pitching, follow-up and coordination.
  • One 30-minute positioning call
  • Development of up to three podcast pitch angles
  • One-page podcast guest sheet based on a Mackasey template
  • Research and selection of up to 15 relevant podcasts
  • Personalized pitches to those 15 targets
  • One scheduled follow-up per target, where appropriate
  • Coordination of interested hosts during the campaign
  • Interview preparation notes
  • Final campaign report
Book a Consultation
Core Offering

Virtual Book Tour

A coordinated outreach campaign combining podcasts and relevant online editorial opportunities.

US$3,950One-time project fee
Six-week active outreach campaignResearch, pitching, follow-up and coordination. Responses often continue after the six weeks.
  • One 60-minute positioning and messaging session
  • Development of media angles and talking points
  • Three-page professional book media kit, with up to three rounds of edits as needed
  • Research and selection of up to 25 relevant podcasts
  • Research and selection of up to 10 relevant newsletters or online media outlets
  • Personalized outreach to those 35 targets
  • Up to two scheduled follow-ups per target, where appropriate
  • Coordination of interested media and podcast hosts during the campaign
  • Interview preparation notes
  • Mid-campaign update and final campaign report
Book a Consultation

Virtual Media Tour

The premium, customized option for authors seeking a broader publicity campaign around a launch.

From US$3,000/monthThree-month minimum engagementThree-month campaigns start at US$9,000 total. Final scope and fees are customized to your objectives.
Committed three-month campaignA planned campaign with a defined scope, not a month-to-month subscription.
  • Depending on the agreed proposal, may include
  • Author positioning and media strategy
  • Launch messaging and campaign planning
  • Three-page professional book media kit, with up to three rounds of edits as needed, and other publicity materials
  • Targeted podcast outreach
  • Targeted online and traditional media outreach
  • Media coordination and interview preparation
  • Ongoing campaign updates and reporting
Book a Consultation

After the active campaign

Podcasters, editors and journalists work on their own schedules. Interest often arrives after the six-week outreach period, and interviews may be recorded or published weeks or months later. That is normal, and it is part of the value of a well-run campaign.

Mackasey forwards late responses and makes straightforward introductions after the campaign closes. Additional pitching, extended campaign management and substantial scheduling work are available as a separate engagement.

What we can and cannot promise

We bring strategy, research, individually written pitches and professional follow-up. Editorial acceptance, scheduling and publication decisions belong to the hosts and outlets, so podcast bookings, interviews, media placements, reviews, book sales, bestseller rankings and speaking engagements cannot be guaranteed.

Media kit edits relate to the agreed kit. A change of campaign direction is scoped separately.

Before work begins

Fixed-price campaigns have defined outreach volumes and campaign periods, which is what keeps them clearly priced. To start, you provide an author bio, headshot, book cover, synopsis and relevant background. We take it from there.

The Virtual Media Tour’s deliverables, outreach volume, duration beyond the minimum and total fee are set out in a written proposal.

Why Mackasey

No Generic Tour Stops. No Mass Pitching.

Book visibility works best when the strategy respects both the work and the audience.

Mackasey combines customized intelligence, experienced communications judgment and targeted media relationships. We research opportunities in context, develop angles around the individual book and approach people with a reason the conversation belongs with them.

Customized

The strategy and opportunity ecosystem are built uniquely around the book, author and intended readers.

Selective

We prioritize relevance and credibility rather than treating every possible appearance as equally valuable.

Experienced

Experienced strategists stay closely involved in positioning, research, outreach and every opportunity decision. No mass pitching, no automated blasts.

Connected

Podcast, editorial, creator and community opportunities can support one coherent visibility strategy rather than operating as isolated tactics.

Start With the Book

Where Could Your Book Travel Next?

Tell us about the book, its timing and the readers you want to reach. We will use the initial conversation to understand the opportunity and determine whether a Virtual Book Tour, an Author Podcast Visibility Campaign or another approach is the strongest fit.

Prefer to email directly?

info@mackaseyhow.com