For Authors
Your Book Is the Beginning of the Conversation.
Explore the Virtual Book Tour Podcast Visibility for Authors
Mackasey helps authors build visibility beyond launch week by connecting the ideas in their books with the podcasts, publications, creators, newsletters and communities where the right readers already gather.
Every campaign is shaped around the book, the author and the audiences they need to reach.
For forthcoming, recently published and relevant backlist books across the United States, Canada and selected international markets.
Beyond the Book Launch
Reach Readers Where Their Interests Already Live.
Readers do not gather only in bookstores, literary publications or traditional book events. They gather around the subjects, questions and experiences that matter to them.
A leadership book may belong in conversations about business, workplace culture and entrepreneurship. A memoir may connect with communities built around identity, resilience or social change. A book about gardening may find its most engaged readers through horticulture podcasts, creator channels, newsletters and garden organizations.
The strongest opportunity is not always a platform devoted to books. It may be the platform already trusted by the people the book was written for.
Think beyond the bookstore—and beyond the category labelled “books.”
The Opportunity Ecosystem
A Different Visibility Landscape for Every Book.
Mackasey Intelligence™ maps a customized opportunity ecosystem around the book’s themes, intended readers, author expertise, timing and objectives.
That ecosystem may include literary opportunities, but it also looks further: into the conversations, trusted voices and specialist communities already shaping how the book’s potential readers discover new ideas.
Podcasts
Author interviews and subject-focused conversations with relevant hosts and audiences.
Media and Editorial
Profiles, interviews, commentary, features and timely opportunities connected to the book or the author’s expertise.
Newsletters and Substacks
Q&As, guest contributions, recommendations and conversations with trusted independent voices.
YouTube and Creator Channels
Interviews, reviews and topic-led conversations with creators whose communities align with the book.
Virtual Events and Reader Communities
Online talks, book clubs, library programs and other spaces where readers can engage directly with the author.
Associations and Specialist Communities
Professional, cultural, educational and interest-based organizations connected to the book’s subject.
Not every channel belongs in every campaign. The ecosystem is built around where a particular book has the strongest reason to be part of the conversation.
The Virtual Book Tour
Take the Ideas on Tour. Leave the Suitcase at Home.
A Mackasey Virtual Book Tour is a coordinated visibility campaign built around the book’s strongest ideas and the audiences most likely to care about them.
Rather than treating the tour as a string of interchangeable appearances, we develop a clear narrative, identify the right combination of tour stops and approach each opportunity with an angle relevant to that particular audience.
A Virtual Tour May Include
- An opening strategy session and review of the book, author, timing and objectives
- Identification of priority audiences and strong conversation themes
- A customized opportunity ecosystem developed through Mackasey Intelligence™
- Tour positioning, interview angles and core author materials
- Research and evaluation of relevant tour opportunities
- Individualized outreach and professional follow-up
- Response, scheduling and opportunity coordination
- Interview guidance and preparation for confirmed appearances
- Recommendations for extending the value of appearances through owned content and future outreach
The format and reach of each tour are determined by the book. Some tours may concentrate on podcasts and newsletters. Others may combine media, creator conversations, virtual events and specialist communities. The objective is not maximum volume. It is a meaningful sequence of appearances that helps the author reach the right readers and become part of the right conversations.
Hosts, editors, creators and event organizers make their own decisions. Mackasey provides the strategy, research, positioning, outreach and follow-up designed to create strong opportunities, but specific appearances or coverage cannot be guaranteed.
Podcast Visibility for Authors
Put the Book Into the Right Conversations.
For authors who want to concentrate specifically on podcasts, Mackasey develops targeted visibility campaigns built around the book, the author and the audiences they need to reach.
We look beyond podcasts devoted specifically to books. Depending on the subject, the strongest conversations may be happening on business, culture, health, history, technology, lifestyle or specialist shows whose listeners already care about the ideas at the heart of the book.
An Author Podcast Visibility Campaign May Include
- An opening strategy session and review of the book, timing and intended readers
- Development of strong interview themes and podcast angles
- A clear, concise author media sheet
- Research and evaluation of carefully selected podcast opportunities
- Individualized pitches written for the shows being approached
- Direct outreach and professional follow-up with hosts and producers
- Management of responses and confirmed opportunities
- Interview guidance, talking points and booking coordination
The scope, timeline and investment are determined by the book and campaign objectives.
Discuss an Author Podcast Campaign
Available to authors in the United States, Canada and selected international markets. Shows are selected according to audience and editorial fit, not geography alone.
Podcast hosts and producers make their own editorial decisions. Mackasey provides the strategy, research, positioning, outreach and follow-up designed to create strong opportunities, but specific bookings cannot be guaranteed.
Who It Is For
Books With More Conversation Ahead of Them.
Mackasey author campaigns are designed for authors and teams who want thoughtful, credible visibility rather than mass promotion.
Forthcoming Books
Building awareness and conversations in the months leading into publication.
Recently Published Books
Extending momentum beyond the initial release window.
Relevant Backlist Books
Reintroducing a book when its ideas connect with a current issue, cultural conversation, season or emerging audience.
Expert and Thought-Leader Authors
Using the book as part of a larger authority-building strategy around the author’s work and ideas.
Publishers and Author Teams
Adding customized strategy, opportunity research and targeted outreach to an existing launch plan.
Mackasey works with authors and teams in the United States, Canada and selected international markets. Not every book is a fit. An initial conversation helps us assess the book, timing, audiences and realistic visibility potential before recommending an approach.
How It Works
From Book to Broader Conversation.
1. Find the Strongest Conversation
We identify the ideas, experiences and areas of expertise that give audiences a reason to engage with the author now.
2. Map the Opportunity Ecosystem
We research where the book’s readers gather, which voices they trust and which opportunities offer a meaningful fit.
3. Build and Conduct the Tour
We develop the positioning, prepare the materials and carry out targeted, individualized outreach.
4. Extend the Attention
We help the author use confirmed appearances and new relationships to support a longer visibility journey.
Why Mackasey
No Generic Tour Stops. No Mass Pitching.
Book visibility works best when the strategy respects both the work and the audience.
Mackasey combines customized intelligence, senior communications judgment and targeted outreach. We research opportunities in context, develop angles around the individual book and approach people with a reason the conversation belongs with them.
Customized
The strategy and opportunity ecosystem are built uniquely around the book, author and intended readers.
Selective
We prioritize relevance and credibility rather than treating every possible appearance as equally valuable.
Senior-Led
Experienced communications strategists remain closely involved in positioning, research, outreach and opportunity decisions.
Connected
Podcast, editorial, creator and community opportunities can support one coherent visibility strategy rather than operating as isolated tactics.
Start With the Book
Where Could Your Book Travel Next?
Tell us about the book, its timing and the readers you want to reach. We will use the initial conversation to understand the opportunity and determine whether a Virtual Book Tour, an Author Podcast Visibility Campaign or another approach is the strongest fit.
Prefer to email directly?
info@mackaseyhow.com