Virtual Book Tours
A coordinated tour. Relevant audiences. Visibility that extends beyond launch week.
Publishing a book creates a reason to be visible. The right tour turns that moment into a series of meaningful conversations.
Mackasey develops customized virtual book tours that connect authors with the podcasts, publications, newsletters, creators, virtual events and specialist communities most relevant to their books.
Every tour is shaped around the book, the author and the readers they want to reach. We develop the positioning, identify the strongest opportunities and manage individualized outreach from the first introduction through confirmed appearances.
Beyond the Traditional Book Tour
A book’s natural audience is not always found on platforms devoted specifically to books.
A leadership title may belong in conversations about workplace culture, entrepreneurship or organizational change. A memoir may connect with communities focused on identity, resilience or a particular life experience. A novel may resonate with cultural, regional or interest-based audiences beyond conventional literary coverage.
We look at what the book is really about, who is most likely to care and where those people already discover ideas, stories and trusted recommendations.
The objective is not to place the author everywhere. It is to build a thoughtful sequence of appearances that gives the right audiences a reason to engage with the book.
We identify the themes, experiences and questions that can open relevant conversations beyond a standard book interview.
The tour is built around intended readers, adjacent communities and the people who influence what those audiences discover.
Every potential tour stop is assessed for editorial relevance, audience fit and the value it could create for the book and author.
Possible Tour Stops
The mix is different for every book. Depending on its subject, audience, timing and objectives, a Mackasey Virtual Book Tour may include:
Author interviews and subject-led conversations with hosts whose listeners are likely to care about the book’s ideas.
Profiles, interviews, contributed articles, commentary and timely editorial opportunities connected to the book or author.
Interviews, Q&As, guest contributions and recommendations from trusted independent voices.
Conversations, reviews and topic-led features created for established online communities.
Online talks, book clubs, library programs and other opportunities for direct engagement with readers.
Professional, cultural, educational and interest-based organizations connected to the book’s themes.
Not every channel belongs in every tour. We recommend the combination that offers the strongest and most credible path to the readers a particular book needs to reach.
Building the Tour
A strong tour requires more than assembling a list of possible appearances. Mackasey develops the narrative behind the tour, researches each opportunity in context and approaches people with a clear reason the book belongs in their conversation.
A focused review of the book, author, publication timing, objectives and intended readers.
Clear conversation themes, interview angles and supporting messages built around the book’s strongest ideas.
The essential background, positioning and media information needed to introduce the author and book clearly.
Customized research into podcasts, publications, newsletters, creators, events and communities with a meaningful connection to the book.
Carefully written approaches developed for the specific hosts, editors, creators and organizations being contacted.
Persistent, respectful follow-up designed to keep opportunities moving without damaging relationships.
Management of responses, scheduling details and the information needed for confirmed appearances.
Guidance, talking points and preparation that help the author enter each conversation with confidence.
Recommendations for using confirmed appearances, new relationships and owned content to support visibility beyond the tour itself.
From Book to Broader Conversation
We identify what gives audiences a reason to engage with the book and author now—not simply what appears on the back cover.
We research where the book’s readers gather, which voices they trust and which potential tour stops offer genuine editorial and audience fit.
We create the positioning, materials and individualized approaches needed to introduce the book effectively.
Mackasey manages direct outreach, follow-up, responses and opportunity coordination throughout the campaign.
We help the author prepare for confirmed appearances and consider how each conversation can support the next stage of visibility.
Books With More Conversation Ahead of Them
A virtual tour does not have to begin and end during publication week. The right timing depends on the book, the opportunities around it and the audiences it can still reach.
Building awareness and beginning relevant conversations in the months leading into publication.
Extending visibility after the initial publicity and release period begins to slow.
Reintroducing a book when its themes connect with a current issue, season, cultural conversation or emerging audience.
Using the book as part of a longer-term visibility and authority strategy around the author’s ideas, work or lived experience.
Mackasey works with authors, publishers and author teams in Canada, the United States and selected international markets. An initial conversation helps us assess the book, timing and realistic opportunity before recommending a tour.
Looking Specifically for Podcasts?
Some books are best served by a broader tour. Others have a particularly strong fit with podcast audiences.
The Author Visibility Sprint is a focused podcast outreach campaign for authors who want to take their books into relevant, trusted conversations. It includes positioning, carefully researched shows, individualized outreach, follow-up, interview preparation and booking coordination.
Explore the Author Visibility SprintWhy Mackasey
Book visibility works best when the strategy respects both the work and the audience.
Mackasey does not purchase a list, distribute one generic announcement or treat every possible appearance as equally valuable. We research opportunities in context, develop angles around the individual book and approach each person with a reason the conversation belongs with them.
Mackasey Intelligence™ supports the research by helping us examine the wider landscape surrounding the book’s themes, audiences and opportunities. The strategy, decisions, positioning and relationships remain human-led.
The tour is built around the individual book, author, intended readers and visibility objectives.
We prioritize relevance, credibility and audience fit rather than pursuing volume for its own sake.
The people shaping the strategy remain closely involved in the positioning, outreach and decisions throughout the tour.
Questions About Virtual Book Tours
A virtual book tour is a coordinated visibility campaign that introduces a book and author to relevant audiences without requiring a traditional schedule of in-person bookstore appearances. Depending on the book, a tour may include podcasts, media interviews, newsletters, creator channels, virtual events and specialist communities.
No. Mackasey works with forthcoming books, recent releases and relevant backlist titles. An older book may have a strong new opportunity when its ideas connect with a current issue, season, cultural conversation or emerging audience.
Virtual events may be included as potential tour opportunities, but Mackasey’s primary role is visibility strategy, positioning, research, outreach, preparation and coordination. Technical event production or platform management would be discussed separately if required.
Hosts, editors, creators and event organizers make their own editorial decisions. Mackasey provides the strategy, research, positioning, individualized outreach and follow-up designed to create strong opportunities, but we do not guarantee placement with a particular platform or person.
No. Podcasts can be an important part of a tour, but the right mix depends on the book and its readers. Some tours may emphasize podcasts, while others may focus more heavily on media, newsletters, creators, virtual events or specialist communities.
Earlier preparation creates more options. For a forthcoming book, beginning several months before publication gives us time to develop the positioning, research opportunities and approach platforms with longer editorial lead times. We can also create effective tours for books that have already been released.
Yes. Mackasey can work directly with an author or add focused strategy, research and outreach to an existing publishing or publicity plan. Responsibilities and communication are defined at the beginning of the engagement.
Yes. Mackasey works with authors and teams in Canada, the United States and selected international markets. Opportunities are chosen according to audience and editorial fit rather than geography alone.
Start With the Book
Tell us about the book, its timing and the readers you want to reach. We will assess the opportunity and recommend whether a Virtual Book Tour, an Author Visibility Sprint or another approach offers the strongest path forward.