Get Known for What You Know

Mackasey helps companies, founders and experts earn meaningful media coverage, share their ideas and become recognized voices in their industries.

Let’s Talk See What We’ve Done

Strategic communications for clients across the United States, Canada and international markets.

Inc. feature on Coastline Academy, headlined “Gen-Z Is Anxious About Driving. This Company Sells Confidence.” Las Vegas Now television interview about Valhallan Esports Training, captioned “From Football to Fortnite.” Entrepreneurs On Fire podcast cover art

Seen, Heard and Read

Helping Our Clients Earn Attention Where It Matters

Coverage across national, business, consumer and industry media.

  • Bloomberg
  • Forbes
  • Yahoo!
  • New York Post
  • Inc.
  • Entrepreneur
  • Reader’s Digest
  • Adweek
  • Mergermarket

You Know Your Stuff. The Right People Should Know It Too.

Good work deserves a bigger audience.

Having valuable expertise is only the beginning. We develop the strategy, messaging and opportunities that help our clients become more visible, recognized and trusted.

What We Do Best

Smart Strategy. Strong Stories. The Right Opportunities.

01 Public Relations

We find the stories worth telling.

We develop compelling media angles and connect our clients with the journalists, producers and publications that matter to their business.

National, regional and trade media

Explore Public Relations
02 Thought Leadership

We turn what you know into what people read.

We help executives and experts turn their expertise into credible articles, commentary and content that people actually want to read.

Bylines, expert commentary and executive content

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03 Podcast Strategy & Guest Booking

We get you in the right conversations.

We secure relevant podcast appearances that help clients share their expertise, reach new audiences and build lasting authority.

Targeting, pitching and guest preparation

Explore Podcast Strategy

The Proof

Strategic Work. Meaningful Results.

Coverage matters most when it moves the business forward.

Digital Trends article on the Honeywell 12,000 BTU portable air conditioner distributed by JMATEK

Consumer product media relations

JMATEK

JMATEK is the North American distributor of Honeywell cooling products. Product-focused media relations earning coverage in technology and consumer-deals publications.

Coverage in respected technology and consumer publications

Increased visibility for key product categories

View the Case Study
SUCCESS magazine feature headlined “Skyscraper Mentality: Confront Uncertainty and Harness the Grit to Soar”

Long-term PR program

Building a National Voice from the Ground Up

A sustained national PR and thought-leadership program made Coastline Academy a recognized source on driver education and road safety.

National and top-tier media coverage

Business, broadcast, industry and podcast visibility

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Search results before and after the campaign Negative results occupied page one before the campaign. Afterwards, positive earned coverage holds page one and negative results sit beyond page five. BEFORE AFTER BEYOND PAGE FIVE 150+ EARNED-MEDIA PLACEMENTS

Reputation management

Anonymous Reputation Recovery

A strategic earned-media campaign filled the top of search with authoritative positive coverage, pushing negative results down and out of view.

Positive coverage reached page one

Negative coverage moved beyond page five

View the Case Study
See More Results

How We Work

No Mass Pitching. No Cookie-Cutter Campaigns.

Personal attention. Serious follow-through.

Every engagement is built around the client’s goals, expertise and audience. We stay closely involved—from finding the story and developing the message to identifying the right opportunities and managing outreach.

Strategic

We begin with a clear understanding of what you want to accomplish and who you need to reach.

Targeted

We pursue relevant opportunities instead of chasing attention for attention’s sake.

Collaborative

We work closely with our clients and operate as an extension of their team.

Meet the Leadership

Senior Leadership. Strong Team Support.

Mackasey is led by Susan Mackasey, working alongside Jack Williams. Together, they guide strategy, media relations, editorial development and campaign execution.

They are supported by experienced writers, researchers, media relations specialists and content strategists—giving clients direct senior attention along with the depth needed to move ambitious work forward.

Meet Our Leadership and Team

Senior thinking. No layers.

  • Susan Mackasey

    Founder & Managing Principal

  • Jack Williams

    Principal Strategist, Editorial & Thought Leadership

  • Writers
  • Researchers
  • Media Relations Specialists
  • Content Strategists

Kind Words from Smart People

What Clients Say

From our first conversation, we knew we had found our “PR Superhero.” Susan’s ability to deliver is remarkable, and within months our thought leadership began appearing in credible publications.
Adam FridmanPresident, ProHabits
The team is exceptionally qualified, passionate and tenacious. Their analytical approach to PR prompted me to offer them much more work.
Jeff GuskyEntrepreneur, JeffGusky.com
The Mackasey team secured extensive exposure in the media outlets that matter in my industry. It strengthened my brand, supported my SEO and drove traffic to my website.
Steve SavageFounder & President, AdvizeIt Consulting

Let’s Make Some Noise—the Right Kind

Ready to Become More Visible?

Tell us where you want to go, what you want to be known for and who you want to reach.

We’ll help identify the story, strategy and opportunities most likely to move you forward.

Start a Conversation Review the Services

No generic packages. No pressure. Just an honest conversation about whether we are the right fit.