Podcast Visibility Sprint
Get Your Book in Front of Readers Who Already Love the Topic.
A podcast book tour for authors, publishers and publicity teams.
Not a book campaign? See the Sprint for founders and executives
The Podcast Visibility Sprint is a defined campaign that turns a book into conversations — reaching engaged readers, building the author’s platform and keeping visibility alive well beyond launch week.
It covers up to 50 carefully selected podcast opportunities, from the opening strategy session through to interview preparation.
This is not a course, a production package or an automated booking platform. Mackasey develops the positioning, identifies the right shows, writes every pitch and manages the outreach. Publisher and multi-title packages are available.
Why Podcast Guesting Works
One Conversation, Heard by the Right People.
A podcast interview reaches an audience that has already chosen to listen, and gives you the length to explain something properly rather than in a soundbite.
It builds trust by association with a host the audience already trusts, and it keeps working: an episode remains searchable and shareable long after it is published, where a social post does not.
A traditional book tour reaches limited audiences in specific cities. Podcast conversations reach engaged listeners wherever they are, and let an author go deep on the ideas in a way a press release never can.
Speed and Focus
Built for Launch Momentum — and Beyond.
The Sprint begins with positioning, then moves quickly into outreach so visibility starts building within days. The right shows for the author’s readers are identified and the angles refined before anything is sent.
Too many author campaigns fall flat: generic pitches sent to the wrong audiences, no positioning beyond a bio and a synopsis, and visibility that peaks at launch week and disappears.
Relevance matters more than volume. A smaller list of the right shows is worth more than a large list of any shows, and every pitch is written for the programme it is going to.
What Is Included
Every Stage of the Work, Handled
Positioning
- Opening strategy session
- Review of the book, the reader and launch objectives
- Development of podcast angles
- A concise author one-sheet or media sheet
Research
- Identification of relevant podcasts
- Evaluation of audience, subject matter and reader fit
- A targeted outreach list
Outreach
- Pitches written for each show
- Direct contact with hosts and producers
- Follow-up communication
- Management of responses
Preparation
- Coordination of confirmed opportunities
- Interview preparation guidance
- Talking points and key messages
Podcast hosts and producers make their own editorial decisions. Mackasey provides the strategy, research, pitching and follow-up designed to create strong opportunities.
Who the Sprint Is For
For Authors and the Teams Behind Them
Debut and Established Authors
Business, non-fiction, memoir and narrative writers with a clear reader in mind.
Publishers and Publicity Teams
Imprints coordinating campaigns across a season or a full list.
Backlist Worth Reviving
Titles whose subject has become newly relevant and deserves a second run.
What Makes Mackasey Different
No Generic Lists. No Automated Outreach.
Senior Attention
The programme is run by communications strategists rather than a booking service. You deal with the people doing the work.
Researched Matches
Every show is assessed for relevance, audience and fit before it is approached.
Story Development
We shape the angles that make you worth inviting, rather than listing credentials.
Content Repurposing Add-On
Extend the Value of Every Interview
A strong interview contains weeks of content. Key moments can be repurposed into platform-ready assets, so the author’s voice keeps working long after the episode drops.
Available as an add-on to the Podcast Visibility Sprint.
Investment
One Proven Program.
Pricing Based on Client Location.
Canadian clients
CA$2,300
U.S. and international clients
US$1,995
The service and deliverables are the same for all clients. Pricing is based on the client’s primary market and billing location. Flexible scheduling is available for launch timelines and publisher campaigns.
Publishers and Multi-Title Lists
Campaigns Built for a Whole List.
Publishers and publicity teams can engage Mackasey for coordinated campaigns across several authors, with shared scheduling, consolidated reporting and a single point of contact.
Three Titles
Three authors sequenced across a season, so campaigns support rather than compete with each other.
Five Titles
A full seasonal slate, with angle development handled title by title and consolidated reporting.
List-Wide
An ongoing partnership covering frontlist launches and selected backlist revivals through the year.
Multi-title packages are priced on request.
Questions
Frequently Asked
Are podcast bookings guaranteed?
No. Hosts and producers make their own editorial decisions. Mackasey provides professional strategy, research, pitching and follow-up designed to create strong opportunities, but specific bookings cannot be guaranteed.
Do you pitch every podcast available?
No. We focus on podcasts that are relevant to your expertise, goals and intended audience.
How early before publication should we start?
Ideally eight to twelve weeks ahead. Many shows book well in advance, and an early start lets episodes land across launch week rather than after it. Backlist titles can start at any time.
Is this podcast production?
No. The Sprint places you as a guest on established shows. Launching or producing your own podcast is covered by the Podcast Development Program.
Do you work with clients outside Canada?
Yes. Mackasey works with clients across Canada, the United States and other international markets.
Do you work with publishers or multi-title lists?
Yes. Publishers and publicity teams can engage Mackasey for coordinated campaigns across several authors. Multi-title packages are priced on request.
Start With the Conversation
Ready to Turn Your Book Into Conversations That Last?
Tell us about the book, the author and the readers you want to reach.
A limited number of places are available each month.