Podcast Visibility Sprint

Get Your Book in Front of Readers Who Already Love the Topic.

A podcast book tour for authors, publishers and publicity teams.

Not a book campaign? See the Sprint for founders and executives

The Podcast Visibility Sprint is a defined campaign that turns a book into conversations — reaching engaged readers, building the author’s platform and keeping visibility alive well beyond launch week.

It covers up to 50 carefully selected podcast opportunities, from the opening strategy session through to interview preparation.

This is not a course, a production package or an automated booking platform. Mackasey develops the positioning, identifies the right shows, writes every pitch and manages the outreach. Publisher and multi-title packages are available.

Typical Outcomes

What Clients Use the Sprint For

Authors and publishers typically use the Podcast Visibility Sprint to:

Recent Placements

A Selection of Podcasts Where Mackasey Clients Have Appeared

Every campaign is different. The approach does not change: careful positioning, selective opportunities and conversations worth having.

Why Podcast Guesting Works

One Conversation, Heard by the Right People.

A podcast interview reaches an audience that has already chosen to listen, and gives you the length to explain something properly rather than in a soundbite.

It builds trust by association with a host the audience already trusts, and it keeps working: an episode remains searchable and shareable long after it is published, where a social post does not.

A traditional book tour reaches limited audiences in specific cities. Podcast conversations reach engaged listeners wherever they are, and let an author go deep on the ideas in a way a press release never can.

Speed and Focus

Built for Launch — and Long After.

The Sprint begins with positioning, then moves quickly into outreach so visibility starts building within days. The right shows for the author’s readers are identified and the angles refined before anything is sent.

Too many author campaigns fall flat: generic pitches sent to the wrong audiences, no positioning beyond a bio and a synopsis, and visibility that peaks at launch week and disappears.

Relevance matters more than volume. A smaller list of the right shows is worth more than a large list of any shows, and every pitch is written for the programme it is going to.

What Is Included

Everything Handled, From Strategy to Interview

Positioning

  • Opening strategy session
  • Review of the book, the reader and launch objectives
  • Development of podcast angles
  • A concise author one-sheet or media sheet

Research

  • Identification of relevant podcasts
  • Evaluation of audience, subject matter and reader fit
  • A targeted outreach list

Outreach

  • Pitches written for each show
  • Direct contact with hosts and producers
  • Follow-up communication
  • Management of responses

Preparation

  • Coordination of confirmed opportunities
  • Interview preparation guidance
  • Talking points and key messages

Podcast hosts and producers make their own editorial decisions. Mackasey provides the strategy, research, pitching and follow-up designed to create strong opportunities.

Who the Sprint Is For

For Authors and the Teams Behind Them

Debut and Established Authors

Business, non-fiction, memoir and narrative writers with a clear reader in mind.

Publishers and Publicity Teams

Imprints coordinating campaigns across a season or a full list.

Backlist Worth Reviving

Titles whose subject has become newly relevant and deserves a second run.

What Makes Mackasey Different

No Generic Lists. No Automated Outreach.

Every campaign is led by senior communications professionals—not outsourced to a booking platform or powered by mass automation.

Senior Attention

The programme is run by communications strategists rather than a booking service. You deal with the people doing the work.

Researched Matches

Every show is assessed for relevance, audience and fit before it is approached.

Positioning Before Pitching

We shape the angles that make you worth inviting, rather than listing credentials.

Content Repurposing Add-On

Extend the Value of Every Interview

A strong interview contains weeks of content. Key moments can be repurposed into platform-ready assets, so the author’s voice keeps working long after the episode drops.

LinkedIn content Substack & newsletters Social snippets Media quotes Quote graphics Promotional copy

Available as an add-on to the Podcast Visibility Sprint.

Investment

Straightforward Investment

U.S. and international clients

US$1,995

Canadian clients

CA$2,300

One investment. Every stage handled.

Every Sprint includes

  • Strategy session
  • Podcast research
  • Pitch writing
  • Outreach and follow-up
  • Response management
  • Interview preparation

All clients receive the same strategy, deliverables and level of service. Flexible scheduling is available for launch timelines and publisher campaigns.

Book a Strategy Call Apply for the Sprint

Publishers and Multi-Title Lists

Campaigns Built for a Whole List.

Publishers and publicity teams can engage Mackasey for coordinated campaigns across several authors, with shared scheduling, consolidated reporting and a single point of contact.

Three Titles

Three authors sequenced across a season, so campaigns support rather than compete with each other.

Five Titles

A full seasonal slate, with angle development handled title by title and consolidated reporting.

List-Wide

An ongoing partnership covering frontlist launches and selected backlist revivals through the year.

Multi-title packages are priced on request.

Questions

Frequently Asked

Are podcast bookings guaranteed?

No. Hosts and producers make their own editorial decisions. Mackasey provides professional strategy, research, pitching and follow-up designed to create strong opportunities, but specific bookings cannot be guaranteed.

Do you pitch every podcast available?

No. We focus on podcasts that are relevant to your expertise, goals and intended audience.

How early before publication should we start?

Ideally eight to twelve weeks ahead. Many shows book well in advance, and an early start lets episodes land across launch week rather than after it. Backlist titles can start at any time.

Is this podcast production?

No. The Sprint places you as a guest on established shows. Launching or producing your own podcast is covered by the Podcast Development Program.

What markets does Mackasey serve?

Mackasey works with clients across the United States, Canada, and select international markets.

Do you work with publishers or multi-title lists?

Yes. Publishers and publicity teams can engage Mackasey for coordinated campaigns across several authors. Multi-title packages are priced on request.

Start With the Conversation

Ready to Turn Your Book Into Conversations That Last?

Tell us about the book, the author and the readers you want to reach.

Book a Strategy Call Apply for the Sprint

A limited number of places are available each month.