Insights
Practical perspectives on media relations, thought leadership, podcast strategy and the decisions that shape how companies and experts are understood.
Media coverage, articles and podcast appearances can create attention. But lasting authority comes from connecting those opportunities to a clear position, a credible point of view and a larger business objective.
Read the ArticleWhat We Write About
How strong stories, relevant outreach and consistent follow-up create meaningful visibility.
Turning experience and expertise into ideas that audiences remember and trust.
Choosing the right conversations, audiences and opportunities rather than chasing empty bookings.
Building a more accurate and credible public presence through sustained, authoritative communications.
The Newsletter
Get Known is Mackasey’s Substack publication about media, visibility and reputation, written by Susan Mackasey and Jack Williams.
Longer thinking on how coverage turns into authority, what editors and hosts actually respond to, and the decisions behind a visible public position.
Start with the Objective
Tell us what you need to change, who you need to reach and what is currently standing in the way.