Earn Coverage That Builds Credibility.
Media strategy, journalist outreach, company and funding announcements, expert commentary and interview preparation.
Explore Public RelationsOur Services
Communications Built Around What You Need to Achieve.
Focused projects. Ongoing programs. Integrated communications.
Mackasey provides public relations, thought leadership and podcast strategy for companies, founders and experts.
Work with us on one focused service or a coordinated program combining several. We begin with the objective, then recommend the strategy and scope required to reach it.
Turn Expertise Into Ideas People Remember.
Strategic positioning, bylined articles, executive commentary, LinkedIn, Substack and editorial development.
Explore Thought LeadershipReach the Right Audiences Through Meaningful Conversations.
Podcast positioning, show research, host and producer outreach, guest booking and interview preparation.
Explore Podcast StrategyPublishing a book? Mackasey also develops customized virtual book tours. Explore Virtual Book Tours
Behind the Work
Mackasey Intelligence™
The research and strategic intelligence layer behind our communications programs.
Every program begins with research. Mackasey Intelligence™ maps and prioritizes the media, podcasts, creators, reviewers and industry platforms most relevant to a client’s objectives—so outreach starts with context rather than a list.
Explore Mackasey IntelligenceWays to Engage
Choose the Structure That Fits the Goal.
Focused Project
A launch, announcement, defined campaign or specific communications need.
Ongoing Program
Sustained media relations, thought leadership or podcast visibility.
Integrated Communications Program
Several services coordinated under one strategy.
Every engagement includes a defined scope, responsibilities, timeline and reporting process.
Supporting the Strategy
Capabilities That Strengthen Execution.
Research & Intelligence
Media research, audience insight and opportunity identification.
Messaging & Positioning
Core narratives, executive messaging and campaign framing.
Reputation & Visibility
Positive media coverage, reputation recovery and search visibility.
Campaign Management
Planning, coordination, reporting and follow-through.
Services in Action
From Objective to Outcome.
Building a National Voice
144 earned placements over three years took a national driving school from almost no media presence to the largest share of voice among its competitors.
Consumer Product Visibility
Hundreds of placements and more than 600 million reported impressions explained an unfamiliar product category to consumers.
Reputation Recovery
More than 150 placements, 82 percent on sites with Domain Authority scores above 80, moved negative coverage beyond page five.
Start with the Objective
Build the Strategy Around It.
Tell us what needs to change, who you need to reach and where visibility is falling short. We’ll recommend the strategy and combination of services.