Podcast Visibility Sprint
Get Booked on Podcasts Your Audience Already Trusts.
A focused visibility program for founders, executives and experts.
Publishing a book? See the Sprint for Authors
The Podcast Visibility Sprint is a defined campaign for people who want to build authority, reach relevant audiences and create opportunities through podcast interviews.
Mackasey develops your positioning, identifies the shows that fit, writes individualized pitches and manages the outreach and follow-up.
The Sprint covers up to 50 carefully selected podcast opportunities, from the opening strategy session through interview preparation.
Why Podcast Guesting Works
A Longer Conversation Builds a Different Kind of Trust.
A podcast gives you the time to explain an idea properly, tell the story behind your work and demonstrate how you think.
Listeners have already chosen to spend time with the host. When the fit is right, that trust creates a more attentive audience than most short-form content can provide.
A strong interview also continues working after it is published. It can be searched, shared and used to support future media, speaking, business-development and content opportunities.
How the Sprint Works
Strategy First, Then Targeted Outreach.
We begin by identifying what you can contribute, who needs to hear it and which subjects make you worth inviting.
Once the positioning is clear, we move into research and outreach. Shows are evaluated before they are approached, and every pitch is written for the particular host and program.
The goal is not to produce the largest possible list. It is to identify the opportunities most likely to result in a useful conversation with a relevant audience.
What Is Included
Every Stage of the Campaign, Handled.
Positioning
- Opening strategy session
- Review of your expertise, audience and objectives
- Development of podcast angles
- Concise guest profile or media sheet
Research
- Identification of relevant podcasts
- Evaluation of the host, audience, subject matter and guest fit
- Targeted list of up to 50 selected opportunities
Outreach
- Individualized pitches written for each show
- Direct contact with hosts and producers
- Follow-up communication
- Management of responses
Preparation
- Coordination of confirmed opportunities
- Background on the show and host
- Interview themes, talking points and key messages
- Opportunity-specific preparation guidance
Podcast hosts and producers make their own editorial decisions. Mackasey provides the positioning, research, pitching and follow-up required to create strong opportunities.
Who the Sprint Is For
For Leaders With Something Worth Sharing.
Founders and Executives
Leaders who need a public profile that reflects the business, organization or category they are building.
Consultants and Experts
Specialists with useful knowledge, a clear point of view and audiences who need to hear from them.
Growing Companies
Organizations bringing an executive voice forward around a launch, raise, expansion or important industry issue.
Related Work
Building a National Voice From the Ground Up.
A sustained PR, thought-leadership and podcast program helped establish Coastline Academy as a recognized source on driver education and road safety.
What Makes Mackasey Different
Your Campaign Is Researched and Run by People Who Know Your Story.
You are not handed a list and left to contact hosts yourself. Mackasey develops the positioning, conducts the research, writes the pitches and manages the outreach.
Direct Involvement
You work with the people making the strategic and outreach decisions.
Researched Matches
Every show is assessed for relevance, audience and fit before it is approached.
Story Development
We shape the subjects and angles that give a host a genuine reason to invite you.
After the Interview
Extend the Value of the Conversation.
A strong interview can produce ideas and material that continue working after the episode is published.
Selected moments can be developed into:
Content repurposing is available as an add-on to the Podcast Visibility Sprint.
Questions About the Sprint
What Prospective Clients Usually Ask.
Are specific podcast bookings guaranteed?
No specific show can be guaranteed because hosts and producers make their own editorial decisions. Mackasey provides the positioning, research, individualized pitching and follow-up required to secure relevant podcast opportunities.
Do you pitch every podcast available?
No. We focus on shows that are relevant to your expertise, goals and intended audience. The Sprint includes outreach to up to 50 carefully selected opportunities.
How long does the Sprint take?
Outreach typically runs for eight to twelve weeks. Interviews are scheduled at the host’s discretion, so some may be recorded during that period and others afterward.
Is this podcast production?
No. The Sprint positions and pitches you as a guest on established shows. Strategy for launching or developing your own podcast is available through Mackasey’s Podcast Development Program.
Do you work with clients outside Canada?
Yes. Mackasey works with clients across Canada, the United States and other international markets.
What happens after the Sprint?
You may conclude the campaign, move to an ongoing guest program or add support to extend the value of your interviews through other content.
Start With the Conversation
Ready to Bring Your Expertise to the Right Audiences?
Tell us about your expertise, who you want to reach and what you want the visibility to accomplish.