Podcast Visibility Sprint
Get Booked on the Podcasts Your Audience Already Trusts.
A strategic podcast guesting program for founders, executives and subject-matter experts.
Publishing a book? See the Sprint for authors
The Podcast Visibility Sprint is a defined campaign for people who want to build authority, reach the right audiences and create opportunities through respected podcast interviews.
It covers up to 50 carefully selected podcast opportunities, from the opening strategy session through to interview preparation.
This is not a course, a production package or an automated booking platform. Mackasey develops the positioning, identifies the right shows, writes every pitch and manages the outreach.
Typical Outcomes
What Clients Use the Sprint For
Clients typically use the Podcast Visibility Sprint to:
- Build executive visibility
- Reach decision-makers
- Increase speaking invitations
- Generate media enquiries
- Strengthen thought leadership
- Turn every interview into months of content
Recent Placements
A Selection of Podcasts Where Mackasey Clients Have Appeared
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Entrepreneurs on Fire
Coastline’s Pivot From Self-Driving to Drivers
With Nigel Tunnacliffe, Coastline Academy
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Millionaire Mindcast
Getting Rich on the Internet With the Most Valuable Skill in Today’s Digital Economy
With Peter Kell, PeterKell.com
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Travis Makes Money
Make Money With a Driving School
With Nigel Tunnacliffe, Coastline Academy
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The Best SEO Podcast
AI-First Marketing for a Legacy Industry
With Renaud Delaquis, Coastline Academy
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Big World Made Small
Adventure Travel With Dana Skogstad
With Dana Skogstad, Travelzoo
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Figure 8
Purposeful Entrepreneurship: Tara Milburn and Ethical Swag
With Tara Milburn, Ethical Swag
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Feel Better. Live Free.
The Shocking Truth About What’s in Your Clothes (and How It’s Affecting Your Health)
With Melita Cyril, Q for Quinn
-
How to Get a Girlfriend
The Professional Man’s Paradox: Why You Succeed at Work but Struggle With Women
With Lisa Goodman
Every campaign is different. The approach does not change: careful positioning, selective opportunities and conversations worth having.
It was a pleasure working with Susan and her team. Very professional, flexible and responsive. They really understood our brand and our founder, and were able to identify and pitch the right podcasts for us. Highly recommend!
Why Podcast Guesting Works
One Conversation, Heard by the Right People.
A podcast interview reaches an audience that has already chosen to listen, and gives you the length to explain something properly rather than in a soundbite.
It builds trust by association with a host the audience already trusts, and it keeps working: an episode remains searchable and shareable long after it is published, where a social post does not.
Interviews also open doors sideways — to speaking invitations, journalist enquiries and partnership conversations that begin because someone heard you think out loud.
Speed and Focus
Strategy First, Then Targeted Outreach.
The Sprint begins with positioning, then moves quickly into outreach so visibility starts building within days. The right shows are identified and the angles refined before anything is sent.
Too many podcast campaigns fall flat: generic pitches sent to the wrong audiences, no positioning beyond a bio and a title, and visibility that never reaches the people who actually make decisions.
Relevance matters more than volume. A smaller list of the right shows is worth more than a large list of any shows, and every pitch is written for the programme it is going to.
What Is Included
Everything Handled, From Strategy to Interview
Positioning
- Opening strategy session
- Review of your expertise, audience and objectives
- Development of podcast angles
- A concise guest profile or media sheet
Research
- Identification of relevant podcasts
- Evaluation of audience, subject matter and guest fit
- A targeted outreach list
Outreach
- Pitches written for each show
- Direct contact with hosts and producers
- Follow-up communication
- Management of responses
Preparation
- Coordination of confirmed opportunities
- Interview preparation guidance
- Talking points and key messages
Podcast hosts and producers make their own editorial decisions. Mackasey provides the strategy, research, pitching and follow-up designed to create strong opportunities.
Who the Sprint Is For
For Leaders Building Visibility
Founders and Executives
Leaders who need a public profile that matches the business they are building.
Consultants and Experts
Specialists with a clear point of view and an audience that would act on it.
Growing Companies
Organizations giving a senior voice visibility ahead of a raise, a launch or a category push.
What Makes Mackasey Different
No Generic Lists. No Automated Outreach.
Every campaign is led by senior communications professionals—not outsourced to a booking platform or powered by mass automation.
Senior Attention
The programme is run by communications strategists rather than a booking service. You deal with the people doing the work.
Researched Matches
Every show is assessed for relevance, audience and fit before it is approached.
Positioning Before Pitching
We shape the angles that make you worth inviting, rather than listing credentials.
Content Repurposing Add-On
Extend the Value of Every Interview
A strong interview contains weeks of content. Key moments can be repurposed into platform-ready assets, so your expertise keeps working long after the episode drops.
Available as an add-on to the Podcast Visibility Sprint.
Investment
Straightforward Investment
U.S. and international clients
US$1,995
Canadian clients
CA$2,300
One investment. Every stage handled.
Every Sprint includes
- Strategy session
- Podcast research
- Pitch writing
- Outreach and follow-up
- Response management
- Interview preparation
All clients receive the same strategy, deliverables and level of service.
Questions
Frequently Asked
Are podcast bookings guaranteed?
No. Hosts and producers make their own editorial decisions. Mackasey provides professional strategy, research, pitching and follow-up designed to create strong opportunities, but specific bookings cannot be guaranteed.
Do you pitch every podcast available?
No. We focus on podcasts that are relevant to your expertise, goals and intended audience.
How long does the Sprint take?
The Sprint runs over four to six weeks. Interviews are scheduled at the host’s discretion, so some are recorded within that window and others shortly after.
Is this podcast production?
No. The Sprint places you as a guest on established shows. Launching or producing your own podcast is covered by the Podcast Development Program.
What markets does Mackasey serve?
Mackasey works with clients across the United States, Canada, and select international markets.
What happens if I’m not accepted?
We will tell you honestly. The Sprint is not right for everyone. If we do not believe podcast guesting will produce meaningful results for your goals, we will say so before taking you on as a client.
What happens after the Sprint?
You may conclude the campaign, or move to an Ongoing Guest Program that builds authority over time.
Start With the Conversation
Ready to Bring Your Expertise to the Right Conversations?
Tell us about your expertise, your audience and what you want the visibility to do.
Book a Strategy Call Apply for the Sprint
A limited number of places are available each month.