Podcast Visibility Sprint

Get Booked on Podcasts Your Audience Already Trusts.

A six-week, individually researched outreach campaign for founders, executives and business leaders.

Promoting a book? See the Author PR packages

The Podcast Visibility Sprint is a defined campaign for people who want to build authority, reach relevant audiences and create opportunities through podcast interviews.

Mackasey develops your positioning, identifies the shows that fit, writes individualized pitches and manages the outreach and follow-up.

The Sprint runs six weeks and covers up to 25 carefully selected podcasts, from the opening strategy consultation through interview preparation. US$4,250, paid before work begins.

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Why Podcast Guesting Works

A Longer Conversation Builds a Different Kind of Trust.

A podcast gives you the time to explain an idea properly, tell the story behind your work and demonstrate how you think.

Listeners have already chosen to spend time with the host. When the fit is right, that trust creates a more attentive audience than most short-form content can provide.

A strong interview also continues working after it is published. It can be searched, shared and used to support future media, speaking, business-development and content opportunities.

How the Sprint Works

Strategy First, Then Targeted Outreach.

We begin by identifying what you can contribute, who needs to hear it and which subjects make you worth inviting.

Once the positioning is clear, we move into research and outreach. Shows are evaluated before they are approached, and every pitch is written for the particular host and program.

The goal is not to produce the largest possible list. It is to identify the opportunities most likely to result in a useful conversation with a relevant audience.

What Is Included

Every Stage of the Campaign, Handled.

Positioning

  • Initial strategy and positioning consultation
  • Review of your expertise, audience and objectives
  • Three podcast guest angles
  • One-page guest sheet

Research

  • Identification of relevant podcasts
  • Evaluation of the host, audience, subject matter and guest fit
  • Research and selection of up to 25 relevant podcasts

Outreach

  • Individually tailored pitches to each of the 25 podcasts
  • Direct contact with hosts and producers
  • One follow-up per opportunity
  • Response management and booking coordination

Preparation

  • Preparation notes for confirmed interviews
  • Background on the show and host, themes and key messages
  • Weekly progress updates
  • Final campaign report

Podcast hosts and producers make all editorial decisions, so interviews and placements cannot be guaranteed. Mackasey provides the positioning, research, individually written pitching, follow-up and preparation that create strong opportunities.

Who the Sprint Is For

For Leaders With Something Worth Sharing.

Founders and Executives

Leaders who need a public profile that reflects the business, organization or category they are building.

Consultants and Experts

Specialists with useful knowledge, a clear point of view and audiences who need to hear from them.

Growing Companies

Organizations bringing an executive voice forward around a launch, raise, expansion or important industry issue.

Related Work

A sustained PR, thought-leadership and podcast program helped establish Coastline Academy as a recognized source on driver education and road safety.

  • National and top-tier media coverage
  • Business, broadcast, industry and podcast visibility
  • A consistent executive position across multiple channels
Read the Coastline Academy Case Study View All Results

What Makes Mackasey Different

Your Campaign Is Researched and Run by People Who Know Your Story.

You are not handed a list and left to contact hosts yourself. Mackasey develops the positioning, conducts the research, writes the pitches and manages the outreach.

Direct Involvement

You work with the people making the strategic and outreach decisions.

Researched Matches

Every show is assessed for relevance, audience and fit before it is approached.

Story Development

We shape the subjects and angles that give a host a genuine reason to invite you.

After the Interview

Extend the Value of the Conversation.

A strong interview can produce ideas and material that continue working after the episode is published.

Selected moments can be developed into:

LinkedIn articles Executive posts Media commentary Newsletter content Quote graphics Website content

Content development from your interviews can be arranged as a separate engagement.

Sprint Pricing

One Price, Defined Scope, Clear End Date.

The Sprint is a fixed-price campaign. The outreach limit is set so that every one of the 25 podcasts gets individual research, a pitch written for that show and proper follow-up. All prices in US dollars.

Six-Week Campaign

Podcast Visibility Sprint

A personalized podcast outreach campaign for founders, executives and business leaders seeking visibility with relevant audiences.

US$4,250One-time project fee, paid in full before work begins
Six weeksPositioning in week one, research and individually written pitches through the campaign, follow-up, booking coordination and a final report.
  • Initial strategy and positioning consultation
  • Three podcast guest angles
  • One-page guest sheet
  • Research and selection of up to 25 relevant podcasts
  • Individually tailored pitches to those podcasts
  • One follow-up per opportunity
  • Response management and booking coordination
  • Preparation notes for confirmed interviews
  • Weekly progress updates and a final campaign report
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Want a steady presence instead?

The Ongoing Guest Program continues the work month by month: up to 10 new podcasts researched and pitched each month, every booking coordinated and every interview prepped, for US$2,250 a month with a three-month initial commitment.

Compare all three podcast packages

Promoting a book?

The Author Podcast Tour (US$2,250, six weeks, up to 15 selected podcasts) and the Virtual Book Tour are described on the Author PR & Virtual Book Tours page.

Questions About the Sprint

What Prospective Clients Usually Ask.

Are specific podcast bookings guaranteed?

No specific show can be guaranteed because hosts and producers make their own editorial decisions. Mackasey provides the positioning, research, individualized pitching and follow-up required to secure relevant podcast opportunities.

Do you pitch every podcast available?

No. We focus on shows that are relevant to your expertise, goals and intended audience. The Sprint includes individually written outreach to up to 25 carefully selected podcasts, with one follow-up each. That limit is what lets every pitch get real attention.

How long does the Sprint take?

The Sprint runs six weeks from the positioning consultation. Interviews are scheduled at the host’s discretion, so some may be recorded during that period and others afterward. Mackasey forwards late responses and makes straightforward introductions after the campaign closes.

Is this podcast production?

No. The Sprint positions and pitches you as a guest on established shows. Strategy for launching or relaunching your own podcast is the Podcast Launch Blueprint, a four-week engagement from US$3,000. Recording, editing, production, hosting and distribution are not included in either.

Do you work with clients outside Canada?

Yes. Mackasey works with clients across Canada, the United States and other international markets.

What happens after the Sprint?

You may conclude the campaign or continue with the Ongoing Guest Program, which keeps the research, outreach, coordination and preparation going month by month.

Start With the Conversation

Ready to Bring Your Expertise to the Right Audiences?

Tell us about your expertise, who you want to reach and what you want the visibility to accomplish.

Book a Consultation